WELCOME TO THE
BIATHLON
PARTNER
SUMMIT
2025
The inaugural Biathlon Partner Summit will unite some of the world’s leading sports and marketing experts with the IBU’s top National Federations and their commercial partners for a robust exchange of industry-leading knowledge and thought-provoking insights.
Over the course of a day-and-a-half program at the BMW IBU World Cup Biathlon Final, attendees can look forward to sharing best practices, discussing innovative ideas, and creating valuable new networks aimed at building on the unprecedented growth of biathlon and enhancing its future value.
Wednesday, 19 – Friday, 21 March 2025
Oslo, Norway
Highlights
Join us in an intimate setting where you'll experience compelling keynotes from leading experts discussing how current trends in sports consumption will shape the marketing landscape. Discover how we can leverage the excitement of the Paris 2024 Olympics to benefit biathlon at the Milan Cortina Games in 2026.
Engage in panel discussions featuring industry pioneers and biathlon partners who have successfully implemented innovative campaigns, driving new levels of engagement and relevance. Participate in targeted round-table discussions where we'll share ideas on extending the reach of biathlon and enhancing the value of every partnership. You'll also hear firsthand from athletes and coaches involved in the IBU’s Reach 2026 campaign.
With ample opportunities for networking, our goal is to unite our community and elevate the profile of biathlon through innovation as we prepare for the Olympic Winter Games returning to Europe for the first time in two decades.
Topics of discussion
-
Social Media and Digital Engagement
How can the IBU, partners, athletes, and national federations collaborate to create a virtuous cycle of growth and prosperity?
-
Broadcast Consumption Shifts
What opportunities arise as broadcasting moves from linear to digital platforms?
-
Engaging Gen Z
How can biathlon be integrated into campaigns targeting Gen Z audiences?
-
Development of Para-biathlon
The rise of Paralympic sports as a valuable asset and the IBU’s plans for advancing para-biathlon.
-
Olympic Esports Games Impact
What does the IOC’s announcement regarding the Olympic Esports Games mean for biathlon, and how can partners engage?
-
Lessons from Paris
Insights from athletes, brands, and broadcasters who shaped our view of the Paris Games and their implications for biathlon ahead of the Winter Games in 2026.
-
Understanding Our Fans
What do we know about our audience, and what strategies are we employing to attract more fans?
-
Sustainability in Winter Sports
What responsibilities do we have in an era of climate change, and how can we demonstrate our commitment while inspiring our fans?
Please feel free to reach out with any questions and let us know which topics would be most valuable for you to hear about at the summit.
Meet our moderator:
David Eades
With over two decades as a prominent anchor for BBC TV News, David brings a wealth of experience and expertise to the role. He has also spent a decade as a foreign correspondent and Sports News Editor, covering major global events such as the Olympic Games, FIFA World Cups, Ryder Cups, and winter games. His reporting has addressed significant topics ranging from the business of sport to ethics, health, and wellbeing.
David's extensive experience includes reporting on historic events, such as the death of Princess Diana, the launch of the Euro, Brexit, climate change issues, and elections worldwide. As a seasoned MC and moderator, he has hosted numerous live shows, TV debates, and events for organizations like SportAccord and various sports associations.
In addition to his journalistic achievements, David is the founder and current Chair of Sport At The Service Of Humanity and serves as Vice-President of the International Masters Games Association. Outside of work, he is an avid golfer, a casual skier, and enjoys cycling and indoor rowing.
We look forward to his insightful contributions and guidance during the summit!